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Jeff Branson was born in St.Louis and originated the role of Jonathan Lavery on the ABC soap opera All My Children on June 15, 2004. Although he was off the air from mid-April until August 2005 while his character was believed dead in an explosion, Branson remained on contract the entire time. Branson's last appearance on All My Children aired on December 18, 2007.

Branson's work prior to All My Children included a 2000 guest spot on NBC's Law & Order: Special Victims Unit. He had a small part that year in the film Shaft and in 2002 he was in the feature film Wolves of Wall Street. In 2003, he played the role of a younger Alan Spaulding on Guiding Light; coincidentally also played Shayne Lewis on Guiding Light up until the last episode of the show, 18 September 2009.

In 2005, Branson received a Daytime Emmy Award nomination in the category of Outstanding Supporting Actor in a Drama Series for his work on All My Children as Jonathan Lavery. In 2009, he received his second Daytime Emmy Award nomination for his portrayal of Shayne Lewis on Guiding Light. He won this award, tied with Vincent Irizarry from All My Children.

In June 2010, Branson began work on The Young and the Restless in the role of Ronan Malloy. Ronan is Nina Webster's long-lost son that was stolen as a baby and put up for adoption. He plays an undercover FBI agent on a mission to bust corrupt cops in Genoa City involved in a drug ring. He left the show from February to August 2011 but now has returned on a full contract in Sept 2011-Present.